Introduction In modern rapidly changing corporate environment, staying ahead of the rivals is essential. Competitive analysis has traditionally been a key strategy for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are reshaping how companies gather, process, and act upon

Introduction Social media marketing has evolved dramatically in recent years, shaped by shifts in innovation, user behavior, and business needs. One of the most significant shifts in the advertising sphere is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the attention of businesses and mar